Born Calvin Cortazar Broadus, you know him as Snoop Dogg (or maybe Snoop Lion) and you probably love him for his music, his acting, the carefree attitude that shines through his lyrics and his unapologetic rants on his social media, or one of the other million things that makes Snoop Dogg, Snoop Dogg.
Snoop was born in Long Beach, California, and got his nickname from his mother, who thought that he looked like the dog from the Peanuts cartoon. After high school, he often found himself tangled up in legal issues, being arrested several times for possession of drugs. Music became an escape from the harshness of his reality. Snoop’s career in the music industry began upon his introduction to famous rapper and producer, Dr. Dre, who he met through his friend, another well-known rapper, Warren G. His first album entitled, Doggystyle, came out in 1993 and eventually found itself at the very top of Billboard’s hip-hop and Top 200 charts. Producing hit after hit, Snoop Dogg’s success in the industry was not short-lived.
It did not come as much of a shock to the public when the eccentric rapper announced that he was working on his first reggae project in 2012. The project was entitled, Reincarnation, and somewhere along its creation process Snoop Dogg became
inspired to change his name to Snoop Lion. It is said that this was the result of a meeting he had with a Jamaican priest while in Jamaica to work on the project. The priest moved him with his words, telling him, “You are the light; you are the lion.” The name did not stick.
The multi-talent has been known to stir up feelings with his intrepid comments and videos. He rarely seems to shy away from expressing his opinions on certain matters.
Whether that means offending Iggy Azalea and igniting Twitter backlash
Or criticizing the Oscars for its lack of diversity (warning: explicit language)
Throughout his career, Snoop has strived to be a Jack of all trades, if you will, and so it is not surprising that he has recently taken up podcasting. His podcasts can be found on both iTunes and SoundCloud. He describes his show as a “smoked out session rolled tightly into podcast form that features me choppin’ game with and doin’ full-length interviews with a who’s who from the entertainment world.” Snoop has interviewed everyone from The Trailer Park Boys to Larry King and anything in between. He focuses a great deal of time on music, and artists currently in the music industry, as that was his first love.
The great thing about Snoop’s podcasts is that he is unapologetically himself. His journalistic style leaves no question unanswered, making for entertaining and intriguing segments, and attracting a vast audience. “[We] speak on everything related to pop culture,” he says.
“Podcast Answer Man,” Cliff J. Ravenscraft discusses Snoop’s new venture on his own podcast. “This guy has probably a following, that if he were to introduce the world of podcasting [to them] it would make a significant impact in the mainstream.” Perhaps Snoop’s leap into the world of podcasting will further popularize this communication avenue.
Just like his Oscars rant, Snoop brings up important issues in his interviews and reports that others may be more cautious in bringing up. Though his discussions are often explicit, they have an element of realness that other news stories lack. He discusses transforming the lives of underprivileged children through education opportunities with rapper, Will.I.Am, and the possible benefits of medicinal marijuana for cancer patients with singer, Jhene Aiko, whose brother suffered through the disease. His raw style keeps his audience engaged and well-informed.
Snoop Dogg has made a wide range of moves in his career, beginning as a performer in the music industry, and now reporting on the music industry (among other topics), and taking all sorts of other chances along the way. I will be following him as he embarks on his new journey into the journalism world, and it will be fascinating to see what he gets into next.